Social media monthly active users :

• Social Media as a Whole: There are over 5.31 billion social media users worldwide as of April 2025, which is about 64.7% of the total global population. The average social media user engages with nearly 7 different platforms per month and spends an average of 18 hours and 41 minutes using social media each week.
• Leading Social Media Platforms by Monthly Active Users:
  • Facebook: Remains the top platform with 3.07 billion monthly active users.
  • YouTube: Follows closely with 2.7 billion users, and has the largest number of active users according to some app intelligence data. It also has a massive potential advertising reach of 2.54 billion users per month.
  • WhatsApp: Has at least 2 billion monthly active users.
  • Instagram: Also has 2 billion monthly active users.
  • TikTok: Has seen explosive growth, with 1.84 billion monthly active users and a potential ad reach of 1.84 billion.

While traditional media like TV still holds a significant audience, particularly for major live events like global sporting championships (e.g., FIFA World Cup, Olympics), social media and online video platforms have increasingly captured daily media consumption. The trend shows a shift towards digital media, with streaming services and user-generated content playing a major role in how people consume media.