YouTube is exceptionally popular and is one of the most widely used platforms globally. Here's a summary of its popularity based on recent statistics (primarily from late 2024 and early 2025 data):

 

 

Massive User Base:

• Monthly Active Users: YouTube has over 2.70 billion monthly active users as of June 2025.
• Daily Active Users: More than 122 million people access YouTube daily.
• Global Reach: Approximately 46% of all internet users worldwide visit YouTube at least once a month. It's available in over 100 countries and supports more than 80 languages.

Top Social Media Platform:

• YouTube consistently ranks as the second most popular social media platform globally, just behind Facebook.
• It's also the second-largest search engine after Google.

High Engagement:

• Users watch over 1 billion hours of video content every day.
• In the U.S., 74% of adult internet users use YouTube, making it the most popular online platform in the country.
• An average YouTube visitor checks nearly nine pages per day.
• The average daily time spent on YouTube is around 48 minutes.

Content Volume:

• Over 500 hours of video content are uploaded to YouTube every minute. This highlights the immense amount of content available and the active creator community.
• YouTube Shorts, the platform's short-form video feature, has 2 billion monthly active users and averages 70 billion views per day.

Demographics:

• YouTube's audience is generally diverse, but it's particularly popular among younger adults. The 25-34 age group makes up the largest share of users (around 21-22%).
• Globally, the user base skews slightly male (around 54.4% male vs. 45.6% female).
• India has the highest number of YouTube users (estimated at 491 million), followed by the United States (around 253 million).

In essence, YouTube's widespread availability, massive content library, and high user engagement firmly establish it as a dominant force in the digital landscape.